Updated 05.08.2021

Logo

Lindenholma brand logo consists of symbol and text. All graphical proportions - optical kerning, refined weight and defined clear space must be used as showed in this document. The rules provide the posibility to use symbol and text part separately. Separately used text part is called Wordmark.

Constant and unchanged use of the logo and its elements helps to make our brand instantly recognizable at all sizes and in all contexts.

Download

Logo

Logo can be used in horizontal or vertical compositions.

Construction

Our logo is based on simple shapes. It is carefully constructed to maintain ownable characteristics while allowing for perfect legibility at any size on any application.

Space between Symbol and Wormark corresponds to the width of the capital letter L.

Clear space

Clear space around the logo is equal to the width of the shield.

Vertical logo

Vertical use of the logo is allowed in exceptional cases such as flags or other distinctly vertical formats.

Updated 29.07.2021

Symbol

Lindenholma brand symbol is for use in special occasions. All graphical proportions - refined weight and defined clear space, as well as well placement in relation to other content must be used as showed in this document.

Constant and unchanged use of the symbol helps to make our brand instantly recognizable at all sizes and in all contexts.

Download

Symbol

Clear space

Clearspace around the symbol is equal to the free space between letter L and border of the shield.

Updated 29.07.2021

Wordmark

Lindenholma brand Wordmark is for use in special occasions. All graphical proportions - refined weight and defined clear space, as well as well placement in relation to other content must be used as showed in this document.

Constant and unchanged use of the Wordmark helps to make our brand instantly recognizable at all sizes and in all contexts.

Download

Wordmark

Wordmark can be used in one line or two line compositions.

Clear space

Clear space around the Wordmark is equal to the width of the letter O.

Letter composition

Letter composition of Lindenholma Wordmark is used in situations when more decorative look is needed. Letter composition doesn't represent logo. It can be used with or without Symbol.

Updated 15.03.2022

Colors

Our primary brand colors are Dark Gray, Sepia and Sage. A combination of these three colors represent cosiness, naturality and warmth and are main colors in communication materials. They are used to provide accessibility, simplicity, and consistency throughout all brand communications.

Corporate colors

Dark Gray

PANTONE 426 Coated

PANTONE BLACK 6 Uncoated

CMYK 25 / 0 / 0 / 100

RAL 7021

RGB 25 / 25 / 28

HEX 19191C

Sepia

PANTONE 2341 Coated

PANTONE 7607 Uncoated

CMYK 10 / 50 / 43 / 18

NCS 3030-Y80R

RGB 160 / 110 / 100

HEX A06E64

Salvia

PANTONE 5645 Coated

PANTONE 5655 Uncoated

CMYK 28 / 10 / 35 / 12

NCS 3010-G30Y

RGB 150 / 165 / 145

HEX 96A591

Background colors

Light Gray

PANTONE 9101 C

PANTONE COOL GRAY 1 U

CMYK 0 / 0 / 10 / 5

NCS S 1502-G

RGB 225 / 230 / 220

HEX E1E6DC

Misty White

Paper must be defined

RGB 240 / 244 / 240

HEX F0F4F0

Color usage

Logo, symbol and wordmark can be used on corporate color backgrouds. Logo should be white or in light background color if used on Dark Gray. Logo must be dark Gray on Sepia or Sage backgrounds. Logo can be in light background color (ex. paper) if material requires one color print.

Full color on Dark Gray

Full color on Sepia

Full color on Sage

One color on Dark Gray

One Color on Sepia

One color on Sage

Full color on Light Gray

Full color on Misty White

Updated 29.07.2021

Fonts

Lindenholma brand uses two font combination to achieve a diverse and complete brand sense. Noe Dispaly brings an emotional feel, Brown - rational. Noe Display is for big, short emotional headlines and statements, Brown for rational presentation of information such as body texts or technical information. Since Noe Dispaly font doesn't have a Cyrillic version, for Russian language it is replaced by Ramillas.

Brown LL

For basic texts. Mostly Medium version of the font is used.

Noe Display

For headlines. Mostly Bold version of the font is used.

TT Ramillas

Substitution for Noe Display for Russian language.

Mostly Extra Bold version of the font is used.

Updated 29.07.2021

Icons

Lindenholma iconography is based on graphical principles of Logo symbol and typography at a fundamental level to maximize recognition and ownability. Icons and their usage principles were designed to communicate quickly and effectively across all touchpoints such as environmental design and marketing materials.

Due to the diverse situations in which icons can be used, they are prepared in 3 different versions - on the shape (background), with the outer line of the shape (outlined background) and free-standing.

Download